It’s All in The Details

Posted on March 22, 2017 by | 0 comments

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Utilize Ricoh/Savin’s 5th Color Printing Station at Your Business!

You may have heard of Ricoh/Savin’s 5th Color Printing Station, available on the outstanding C7100X series production printer. Introduced back in 2015, the 5th Color Station allows you to utilize clear and white toner on your print materials that leave an impactful impression. Marketing professionals everywhere leapt at the chance to integrate these toners into their print strategy–bringing the creation of visually exceptional marketing materials for their business to the next level.

Flash forward to today, and Ricoh/Savin keeps us interested by introducing another toner to its 5th Color Station–neon yellow! Read on for more information regarding Ricoh/Savin’s 5th Color Station capabilities and inspiration.

Click here to learn more about the Ricoh C7100X production printer for your business!

Ricoh/Savin 5th Color Station

Upon first glance at a printed piece marked by the 5th Color Station, a consumer will easily hear your story. Utilizing a 5th color will allow you to establish a hierarchy of elements in a way that grabs the attention of your audience and holds it there. However striking, the neon yellow, clear, and white toner palettes are just that–palatable, all the while illustrating your brand message in a new and important way.

With the Ricoh/Savin ProC7100X Series, businesses can fine tune their marketing materials in a myriad of ways. Check out some of the examples below, which demonstrate each color’s ability to transform the ordinary into the extraordinary:

Neon Yellow 5th Color Sample

Ricoh/Savin 5th Color Neon Yellow

  • Hierarchy has been established–the eye hits each element in the intended order.
  • The most important elements of this piece have been highlighted using the neon yellow toner. If someone skims over your piece, they will still easily understand the overall message.
  • If your brand color is yellow, the neon yellow toner acts as a new and exciting way to elevate your branding!

Clear Toner 5th Color Sample

Ricoh/Savin 5th Color Clear Toner

  • The use of clear toner on your printed piece will make even the most uninterested consumer stop and take a more studied glance.
  • When you place clear toner over a photograph, the picture will become a stand out-reminiscent of a true print.
  • We’re seeing a surge in multi-dimensional design. Utilizing the clear toner will allow you add further depth and illusion to your printed piece!

White Toner 5th Color Sample

Ricoh/Savin 5th Color White Toner

  • Toner has been used on white paper for decades–with the same stagnant results. By utilizing white toner, now you can finally achieve a white image that stands out from the pack!
  • White toner can be used on any color paper stock. Try ordering paper that is your brand color and print white toner on top for a piece that really pops.
  • The 5th Color Station allows you to pass your document through the machine more than one time–imagine these results: you have purchased colored paper stock and decide to print the outline of your logo on the paper with white toner. Next, you pass the document through the machine a second time, running your typical CMYK overtop of the white–all while adding clear toner into the mix. You will have created a truly remarkable print that viewers will be forced to stop and take a look at!

What does this mean for production print at your company?

  • More latitude for creativity.
  • Striking quality which will draw more eyes to your materials.
  • 3-D illusion to enhance print materials.
  • Ability to produce specialty items in-house, therefore a bonus for cost efficiency.

Utilizing Ricoh/Savin’s 5th Color Station on the C7100X series production printer will allow you to set yourself apart from the competition in new and exciting ways. Click the button below to learn more about the Ricoh C7100X production printer from Ricoh!

Ricoh/Savin Pro C7100X Series

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How to Print Envelopes on Your Canon, Ricoh, or Savin Printer

Posted on February 13, 2017 by | 0 comments

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print envelopes on canon ricoh savin printer

At Advance, we are very often asked to explain how to print envelopes on Canon, Ricoh, and Savin printers. Those who have worked in an office for a while know how tricky this task used to be…in fact, we’ve updated this post to include the most accurate information so that we can better answer your questions about Canon, Ricoh, and Savin envelope printing. The good news? It’s easier than ever!

Click here for step by step instructions that detail how to print envelopes on a Canon, Ricoh, or Savin printer!

Envelopes in the “copier” industry have historically been a bit of an uncomfortable subject. Some machines could handle them fairly well, while others couldn’t reliably handle more than one at a time. Initially, digital copiers had issues with jamming or mis-feeding, and when envelopes did print successfully, they were usually wrinkled and curled.  There was also a challenge with setting up the file to print in the correct orientation.

Nowadays, the landscape is a lot less hazy. Canon and Ricoh/Savin both offer the ability to copy or print envelopes through the side bypass tray. Some of their models have also developed an envelope feeding option, allowing Tray 2 to internally process envelopes. It provides greater convenience and reliability over using the side bypass tray – not to mention the ability to hold and print a large amount of envelopes at a time.

Canon, Ricoh, and Savin Envelope Printing: A Simple 3-Step Process

To begin printing your envelope, you must first setup your file to print under the right settings with your Ricoh, Savin, or Canon printer. To do so, open a new document within Microsoft Word and choose “File – Print”. Now, click “Printer Properties” and select the “Paper” tab.

Within Printer Properties, select the appropriate settings for “Document Size”, “Input Tray”, and “Type”. Your Document Size will coincide with the size of your envelopes (for more information on typical envelope sizes, click here). Choose whether you would like your envelopes to be printed from your Bypass Tray or from Tray 2. Lastly, set your Paper Type to “Envelope”. Select “OK” to save your settings. You can now return to your document to create your envelopes. Do not select “Print” at this time.

Printing Envelopes with Microsoft Word

Activate the Envelopes and Labels Wizard by selecting the “Envelopes” option under the “Mailings” menu tab (please note that this function exists in Microsoft 2013 and 2016) and fill in your mailing and return addresses. Select the “Options” menu to adjust the Envelope size and print position. Under “Printing Options”, you can confirm how your envelopes will be fed from your specific printer.

Printing Envelopes and Labels Mail Wizard Microsoft Word

By choosing “Options” you are able to change the look and style of your envelope. You may also designate your chosen envelope size and redirect your envelope to be printed from a different tray than has been automatically selected.

Click here for detailed instructions for envelope printing with Microsoft Word.

After choosing all of your settings in Microsoft Word, it is time to load your envelopes into the designated tray for printing. As this sometimes gets a little tricky, we have compiled a downloadable (and certainly printable!) guide to configuring your printer’s settings in order to get the best envelope printing available for your machine.

To download a copy of our step by step instructions that detail how to print envelopes on your Canon, Ricoh, or Savin printer, please click here!

how to print envelopes ricoh savin canon printer

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Top 10 Benefits of Adopting Managed Print Services for Your Business

Posted on November 16, 2016 by | 0 comments

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Most organizations have a variety of contracts from several different service providers for their multifunctional devices, printers, software, and supplies. This fragmented approach to buying is inefficient and expensive, but there is a better way!

What is Managed Print Services?

Managed Print Services optimizes your print environment to offer visibility into your print spend, a fixed monthly budget, reduction of waste, and increased end user productivity.

Click here to find out how Advance can optimize your print fleet and offer your business up to 40% cost savings!

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Print Personalization: Using VDP in Your Print Strategy

Posted on October 12, 2016 by | 0 comments

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Variable Data Printing, Uses and Strategies for Your Maryland Business

Print Personalization with VDP

Everyone is impatient. We insist on getting what we want, when we want it. On-demand services like Netflix, Hulu, and Amazon Prime contribute to this culture, creating consumers that want everything customized specifically to their own tastes and preferences.

As a business, how do we play into this trend? Personalization is key.

Personalization is a win/win for everybody involved. By adopting this strategy, your business will collect rich information about your customers and prospects, and your audience, will in turn, have a much more positive interaction with your company.

And the statistics don’t lie…according to Print Shop Mail, with personalization at the helm of your digital and print strategies, companies report a 32% increase in profit, a 35% faster response rate, and a whopping 48% increase in repeat orders.

Convinced? Me, too. Let’s talk about how to adopt a print personalization strategy for your business.

Click here to learn more about utilizing Variable Data Printing at your Maryland business!

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Taking Printing to the Edge on My Printer

Posted on August 22, 2016 by | 0 comments

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5 Ways to Achieve a Full Bleed Print Using Your Office Technology

Achieve edge to edge printing on ricoh/savin printer

If I had a penny for every time a customer has said that they “want the image to go right to the edge of the paper,” I’d be a very wealthy man. Full bleed printing is the envy of many, but the reality is that when it comes to doing it in-house, the process is pretty much limited to inkjet technology. Or is it?

As color printing equipment and production print have become more popular and cost effective in the modern office, more and more marketing departments are bringing print jobs in-house. However, whatever equipment they invest in, they are still finding that true full bleed printing is something that is much easier to talk about than to actually achieve.

And what is it with Ricoh/Savin’s “Edge to Edge” print option that does not, in fact, print full bleed? We’ll get to that later…

Click here to download our ebook, full of tips and tricks for making the most of your Ricoh/Savin copier! Learn useful skills such as how to print envelopes or how to adjust the volume of your machine when a fax comes in!

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How to Increase Web Traffic from Business Printing

Posted on June 29, 2016 by | 0 comments

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Designing Your Business’ Print Media to Increase Visitors to Your Website

Increase Web Traffic from Business Printing

“Print is dead.” – We’ve all read this same article time and again for the last twenty years. Seemingly on a mission to prove the naysayers wrong, countless businesses’ print media has stood the test of time as an ever-important branch of their marketing tree. Product brochures and direct mail postcards alike continue to show fantastic results as we trek deeper into the digital era.

To learn more about how Advance can help you independently produce your own print media and marketing materials, click here!

However impressive the return, as 21st century marketers, we can’t just focus on print media… buyers are spending their time online, researching options before contacting suppliers. In fact, 57% of the buyer’s decision-making process is done before they ever reach out to a salesperson. That’s why it is crucial for businesses to sustain healthy, robust websites that educate visitors and convince them that when they are ready to speak with a professional, your company is the one to call.

Increase web visitors through business printing

So, which is more important: your tried and true print mail campaign that continuously brings in calls or maintaining a digital presence that increasingly leads traffic to your website? The truth is, all of our marketing content, traditional and digital, is working together to drive results. Everything is interconnected: the magazine article you published last month leads readers to a related blog post. Your TV commercial sends viewers to a product-specific landing page. Even your email signatures act as a way to capture Facebook followers.

Business printing to generate web leads

We’re all strapped for time, so let’s kill two birds with one stone: let’s use our reliable business printing tactics to drive website traffic from the masses.  Digital strategies and print marketing working together to achieve results rather than splitting the funds, time, and manpower in half to labor over two separate initiatives. Can it be this simple?

Click here to learn how to design your print media to ensure your contacts take action.

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10 Reasons to Bring Print Production In House [INFOGRAPHIC]

Posted on May 12, 2016 by | 0 comments

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in house print production process

At your company, you are responsible for the production of final, printed, on-brand, professional materials. Whether that is an important customer-wide communication on company letterhead, or your next direct mail piece, you are the one managing the print process.

Right now, you probably outsource at least some of these materials to a print shop. You’re paying thousands a year in costly mark ups in order to achieve the perfect look and feel. Even then, you’re sometimes left wasting stacks of prints because you found an error, or maybe were talked into buying more than you needed to justify the cost of printing. The print shop employees don’t know your brand standards, so sometimes the quality of the piece isn’t exactly what you were hoping for.

Or maybe you’re attempting to run your print jobs on the office-grade copier. Let’s face it- you can’t do everything on your wish list with this equipment, and you’re probably jamming up the workflow of everyone else around you who needs to use the printer as well. You are limited in your choice of paper stock and finishing, and you constantly have to reload the paper tray.

Click here to analyze your company’s production print potential.

Many companies believe that their current print volume does not justify bringing their print production in house as a viable option. Think again- we’ve outlined the top 10 capabilities that your company will gain if you bring your print production in house. Read on to see how in house print production can make your job a lot easier, while allowing you to create more effective, impactful pieces for your business and helping to keep an eye on your bottom line. Read more »

Secure Your Company’s Data Anywhere with Mobile Device Management

Posted on April 12, 2016 by | 0 comments

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Mobile Device Management in Baltimore

Everyone likes a good story, so let’s start with a dream scenario: Every morning your company’s sales team hits the road armed with a mobile arsenal of phones, tablets, and laptops. No longer tethered to the office, they’re free to focus on cultivating leads and delivering exceptional service to existing clients. They quickly become your company’s most effective CRM tool. Instead of logging hundreds of time-sucking miles a day between the office and appointments, they efficiently use public hotspots and Wi-Fi to upload orders, send RFPs and share sales reports. Your CFO is beaming. “More face time and remote work are sending productivity and orders through the roof!” he tells you. “The supply chain is humming. Revenues are way up. Clients are 100% satisfied. We are unstoppable.”

Sweet dream, right? Now let’s wake up to the ugly downside of unplugging. Sharing data over public networks leaves your company more vulnerable than ever to hacks, thefts, and breaches. Just one compromised email can leak proprietary information or reveal clients to competitors. One device enrolled in MS Exchange can experience a total wipe of all personal and business data.

Receive an assessment of your IT environment or learn more about Advance’s Managed IT Service by clicking here.

If you’re not controlling what’s transmitted and to whom, you might as well send Evites to hackers. They know you’re vulnerable, and they will steal your data.

How can you fight back? With Mobile Device Management, programs that proactively control mobile devices and maintain data security outside the server room. It’s a dream solution that enables you to capitalize on mobile’s rewards while limiting the risk.

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Mobile First: The Risks & Rewards

Posted on May 21, 2015 by | 0 comments

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Mobile workplace

Over the past decade, we have seen mobile device usage continue to grow, both for personal and business use. In 2014 we rounded out the year with a massive 1.2 billion devices sold, up over 28% from 2013. With statistics like that, it has become clear that mobile is here to stay and the way of the future. Because of this, it’s time to start thinking about scalability and “mobile first” or “cloud first” before adopting new technology.

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Ricoh’s Mobile Printing App Just Got Smarter

Posted on December 12, 2013 by | 0 comments

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Ricoh Smart Device Print & ScanEarlier this month, Ricoh released an amped up version of Neusoft’s Smart Device Print app in the App Store and Google Play—Smart Device Print & Scan. The app comes with all the bells and whistles of its predecessor (the ability to print wirelessly from a mobile device) with the added feature of scanning from Ricoh’s latest multifunctional series direct to your smartphone or tablet. The best part—it’s still FREE! Read more »