Designing Your Business’ Print Media to Increase Visitors to Your Website
“Print is dead.” – We’ve all read this same article time and again for the last twenty years. Seemingly on a mission to prove the naysayers wrong, countless businesses’ print media has stood the test of time as an ever-important branch of their marketing tree. Product brochures and direct mail postcards alike continue to show fantastic results as we trek deeper into the digital era.
However impressive the return, as 21st century marketers, we can’t just focus on print media… buyers are spending their time online, researching options before contacting suppliers. In fact, 57% of the buyer’s decision-making process is done before they ever reach out to a salesperson. That’s why it is crucial for businesses to sustain healthy, robust websites that educate visitors and convince them that when they are ready to speak with a professional, your company is the one to call.
So, which is more important: your tried and true print mail campaign that continuously brings in calls or maintaining a digital presence that increasingly leads traffic to your website? The truth is, all of our marketing content, traditional and digital, is working together to drive results. Everything is interconnected: the magazine article you published last month leads readers to a related blog post. Your TV commercial sends viewers to a product-specific landing page. Even your email signatures act as a way to capture Facebook followers.
We’re all strapped for time, so let’s kill two birds with one stone: let’s use our reliable business printing tactics to drive website traffic from the masses. Digital strategies and print marketing working together to achieve results rather than splitting the funds, time, and manpower in half to labor over two separate initiatives. Can it be this simple?
At your company, you are responsible for the production of final, printed, on-brand, professional materials. Whether that is an important customer-wide communication on company letterhead, or your next direct mail piece, you are the one managing the print process.
Right now, you probably outsource at least some of these materials to a print shop. You’re paying thousands a year in costly mark ups in order to achieve the perfect look and feel. Even then, you’re sometimes left wasting stacks of prints because you found an error, or maybe were talked into buying more than you needed to justify the cost of printing. The print shop employees don’t know your brand standards, so sometimes the quality of the piece isn’t exactly what you were hoping for.
Many companies believe that their current print volume does not justify bringing their print production in house as a viable option. Think again- we’ve outlined the top 10 capabilities that your company will gain if you bring your print production in house. Read on to see how in house print production can make your job a lot easier, while allowing you to create more effective, impactful pieces for your business and helping to keep an eye on your bottom line. Read more »
Mobile printing is changing and evolving daily – it just keeps getting better and easier to print from your iPad, iPhone, BlackBerry and many other mobile devices. Check out the latest in the mobile printing software world from Savin/Ricoh, Canon and KIP.
Mobile printing has really taken off within the past year or so and now the market is flooded with various options. As a consumer it can be challenging to make the software comparison and choose the right option for your company. Advance has taken away most of the guesswork and offer many solutions to help with your mobile integration. Read more »
In the new technology era, mobile devices and tablets are becoming the norm for office workers. But how can you print from these devices without the traditional challenge of forwarding documents to someone at a laptop or desktop with networked printing capability? EFI PrintMe Mobile is the latest solution to the mobile printing challenge. In this VLog, I’ll show you how the solution works and how simple it is to print from your iPhone, iPad, or Android. Let us know if you want a live demo and we can set you up.
Remember when you were a kid and your parents told you not to take toys to school with you, but you did it anyway? Today as adults, we continue to bring our toys to work…but instead of bringing a favorite action figure (or babydoll- for the ladies), we are bringing our smart phones and mobile devices to work and it’s a good thing! Bring your own device, or “BYOD” is a philosophy that is quickly spreading in healthcare. The reason we want to bring these devices into the office is because they’ve become our personal problem solvers and integrate our personal lives with our work. Read more »
With the widespread adoption of smartphones and tablets, today’s workforce is relying more and more on consumer mobile devices to help them in their professional lives. It is not enough to have a company supplied desktop PC, or even a laptop, anymore. End users are now demanding access to business applications and functions from their personal devices, such as an iPhone or an iPad. This “bring your own device” to the office mindset is pushing corporate IT personnel to implement support for mobile platforms such as iOS, Android and yes, even BlackBerry, while trying to maintain the company’s security policies for risk mitigation. Read more »
I recently attended a technology round table discussion over lunch with a group of IT professionals from the Baltimore/ Washington area. Not surprisingly, the two main topics of discourse were the Cloud and mobile technology. I’ll leave the blog feedback on the Cloud to my colleague Kevin O’Brien. For me, it was the conversation about the future of mobile technologies that was of particular interest. Read more »
Here at Advance we are always searching for new ways to automate processes and become more efficient with our day to day tasks. We also like to help our customers do the same by automating simple things like printer deployment and software installations when possible.