Advance Celebrates 50 Years in Business in True Family Style

Posted on July 11, 2014 by | 0 comments

Advance kicked off their 50th anniversary celebration on Thursday, July 10th, with a full day of festivities for its entire family of 162 employees at the company’s headquarters in Cockeysville. The morning started with an intimate meeting hosted by Co-Founders, and CEOs, Alan and Lois Elkin, sharing stories of their 50 years building one of Baltimore’s leading independently owned companies, and the premiere of a new video, “Advance – Celebrating 50 Years.” In it, the Elkins, and other employees, reflect on the remarkable achievement.

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Advance Wins SmartCEO 2014 VOLTAGE Award for Technology Implementer

Posted on May 22, 2014 by | 0 comments

More than 200 business executives joined SmartCEO to celebrate 30 Voltage award finalists and seven winners at the 2014 Voltage Awards.

Baltimore, MD (May 20, 2014) — Advance is pleased to announce that it has been selected as a Baltimore SmartCEO, 2014 Voltage Award winner. Advance President, Jeff Elkin, accepted the award for the Technology Implementer category at the Baltimore SmartCEO VOLTAGE awards ceremony on May 8, 2014, at the Westin BWI Hotel.

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SmartCEO Honors Advance as a Technology Implementer at the 2013 VOLTAGE Awards

Posted on May 17, 2013 by | 0 comments

SmartCEO magazine rolled out the red carpet last week at the Westin, BWI to celebrate 29 of Baltimore’s leading technology innovators for the 2013 VOLTAGE awards. Advance, who was nominated for its Onsite & Online remote network installation program, was the runner up in the Technology Implementer category for a large business.


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Posted on May 7, 2013 by | 0 comments

Last Wednesday, co-CEOs of Advance, Lois and Alan Elkin were honored by the Maryland Chamber of Commerce as two of four 2013 inductees into The Maryland Business Hall of Fame. “This honor not only recognizes them but also their body of work of close to 50 years,” says Jeff Elkin, president of Advance. “They are the founders and co-CEOs, as well as the mother and father of the Advance family, which shares their passion for customer service.”

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Protecting the Brand You’ve Worked So Hard to Create

Posted on April 3, 2013 by | 0 comments

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It’s a common scenario: you spend countless hours working with an agency or graphic artist to create the perfect logo to represent your brand, only to find once it enters the four walls of your organization, its degradation begins. In an ideal world, the graphics police would filter each and every page that comes out of your multifunctional device to ensure that your mark is always reproduced as it was originally intended, right down to the proper CMYK simulation of your precious Pantone. Since that is not the reality, we’ve compiled a few tips to help your logo look its best.

To learn more about how Advance can help you independently produce your own print media and marketing materials, click here!


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Advance Stories Series: The Baltimore Ravens

Posted on January 18, 2013 by | 0 comments

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It’s here. Football season. And the Ravens look fantastic! We all know they’re a great organization on the field, but we wanted to highlight and share what a great organization they are in their back office.

The latest video in our Advance Stories series highlights the Ravens and how Advance has grown our partnership over the past decade. Join us in the story of how Advance plays a small part in helping the Ravens in being a phenomenal football organization by being an integral back office document solutions provider.

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Letterhead: Waste Not, Want Not

Posted on September 30, 2012 by | 0 comments

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Shelly Holdaway is the Marketing Specialist for Advance and a guest blogger for the company.

Ever held up print traffic so you could run to the copier and load a sheet of letterhead, then race back to your desk and hope no one printed on it before you did? Or maybe you’ve dedicated one of your multifunctional paper trays to “just letterhead” but people still print on it by accident anyway.

What about the shelf life of your letterhead? Small changes to your location, website, or logo even, can be costly to update, especially when organizations usually pre-purchase large amounts of letterhead to offset the expense of commercial print setup.

If you do make changes, what happens to the old letterhead? Does it go straight to your fax machine and get flipped over until it’s used up printing incoming faxes or does it simply get handed out as scrap paper around the office?
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Stop the Vicious Email Cycle, Collaborate with Google Docs

Posted on August 27, 2012 by | 0 comments

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As ubiquitous as Google is these days, some of its lesser known features are worth some attention, especially when it comes to file sharing and collaborating on projects. Like many people, I was accidentally introduced to Google Docs when I inadvertently selected the “open as a Google spreadsheet” option on an Excel attachment I had in one of my Gmail emails. My Excel file opened in my Web browser, and unimpressed, I closed it right away reverting to my old method of saving the file to my Desktop. About a month later, I did it again with an updated version of the same Excel file, only this time to realize that the file I had opened a few weeks ago was stored in my account.

Click here to learn about how we can help your office safely manage the lifecycle of its documents – from creation to storage.

Intrigued, I had to know more. I didn’t save that there…did I? Come to find out, I did.

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Technology, tablets and social media in education

Posted on July 13, 2012 by | 0 comments


In 1995, the Maryland Plan for Technology in Education was developed to serve as the foundation for the development of technological enhancements to the Maryland school system.

Education is seeing a lot of change. Change in leadership, change in how students learn, and change in the way teachers teach. Many of these topics stem from technology and how to improve the education system. This plan was prior to the birth of social media as we know it.  Read more »

Never Settle Because Your Equipment “Doesn’t Work”

Posted on June 12, 2012 by | 0 comments

hardware solutions, training, service, support, copiers, printers

Prior to being a part of our marketing team, I had the opportunity to work exclusively in the field training our graphic arts customers in color calibration, Fiery print controllers, and color profiling. In my travels back to the marketing and design departments, I’d often pass by the office’s traditional copier fleets. While my job was to primarily work with the graphic artists, their co-workers were creative in their own right when it came to operating their equipment.

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My favorite memory was the day I spent an afternoon training a company’s in-house print shop manager on a new color system they had purchased. As I walked into the shop, I assessed the fleet and noticed a fairly new multifunctional printer (MFP) from us in the back with a large yellow sign taped to one of the drawers that read, “Don’t use. This drawer doesn’t work!” I immediately asked the customer if there was something wrong with what to me looked like fairly new equipment.

“Oh no, we just got that,” he happily replied and headed over to the machine we were to train on.

“So what about the sign?” I asked, “Do you have a service call in on it?”

He replied, “Oh no! That drawer just doesn’t work, so I just put a sign on it so no one uses it.”

I couldn’t stop grinning and had to know more. We walked over to the machine with the drawer that “didn’t work” and started talking about what was going wrong. The customer revealed that the drawer was notorious for jamming and simply became more trouble than it was worth. I examined the drawer, all of which appeared to be in tact, and gave a brief operating overview. At this point, I suspected that the issue was merely a paper weight issue. The drawer, that to the customer was completely useless, was actually enhanced compared to the other two below it, and had the ability to handle heavy card stock, which traditionally is better fed through the bypass tray. The caveat—the drawer had a small dial on the front that had to be turned to the appropriate paper weight when you loaded the paper. A dial that, from what I could assess, was completely foreign to my customer and his co-workers. We took a few more minutes going over the machine, sent a few test prints, and promptly balled up the yellow sign and tossed it in the recycling bin.

While I no longer work on the field side, I think about this customer from time to time, especially when I myself am baffled by some new high tech gadget. How many other people out there have yellow signs on their equipment or simply stop using something because they can’t get it to work? And, how is it that something that is new can cripple us in such a way that we accept it as it is?

The bottom line is, more often than not, if something doesn’t work, especially when it comes to Advance equipment, you have a right as our customer to have it remedied. More so, one of the unique things about Advance is that our people truly love what they do, and that passion carries through to you in our service and support.

We tackle these sorts of occurrences in several ways—be it a quick phone call, a face to face follow-up training session with one of our field trainers, or a service appointment with one of our technicians to ensure operability. So the next time you consider settling, whatever the equipment—MFP, fax, document management and more; give us a call. We may just save you some time…and a piece of paper.

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