Print Personalization: Using VDP in Your Print Strategy

Posted on October 12, 2016 by | 0 comments

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Variable Data Printing, Uses and Strategies for Your Maryland Business

Print Personalization with VDP

Everyone is impatient. We insist on getting what we want, when we want it. On-demand services like Netflix, Hulu, and Amazon Prime contribute to this culture, creating consumers that want everything customized specifically to their own tastes and preferences.

As a business, how do we play into this trend? Personalization is key.

Personalization is a win/win for everybody involved. By adopting this strategy, your business will collect rich information about your customers and prospects, and your audience, will in turn, have a much more positive interaction with your company.

And the statistics don’t lie…according to Print Shop Mail, with personalization at the helm of your digital and print strategies, companies report a 32% increase in profit, a 35% faster response rate, and a whopping 48% increase in repeat orders.

Convinced? Me, too. Let’s talk about how to adopt a print personalization strategy for your business.

Click here to learn more about utilizing Variable Data Printing at your Maryland business!

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