Variable Data Printing, Uses and Strategies for Your Maryland Business
Everyone is impatient. We insist on getting what we want, when we want it. On-demand services like Netflix, Hulu, and Amazon Prime contribute to this culture, creating consumers that want everything customized specifically to their own tastes and preferences.
As a business, how do we play into this trend? Personalization is key.
Personalization is a win/win for everybody involved. By adopting this strategy, your business will collect rich information about your customers and prospects, and your audience, will in turn, have a much more positive interaction with your company.
And the statistics don’t lie…according to Print Shop Mail, with personalization at the helm of your digital and print strategies, companies report a 32% increase in profit, a 35% faster response rate, and a whopping 48% increase in repeat orders.
Convinced? Me, too. Let’s talk about how to adopt a print personalization strategy for your business.