How to Increase Web Traffic from Business Printing

Posted on June 29, 2016 by | 0 comments

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Designing Your Business’ Print Media to Increase Visitors to Your Website

Increase Web Traffic from Business Printing

“Print is dead.” – We’ve all read this same article time and again for the last twenty years. Seemingly on a mission to prove the naysayers wrong, countless businesses’ print media has stood the test of time as an ever-important branch of their marketing tree. Product brochures and direct mail postcards alike continue to show fantastic results as we trek deeper into the digital era.

To learn more about how Advance can help you independently produce your own print media and marketing materials, click here!

However impressive the return, as 21st century marketers, we can’t just focus on print media… buyers are spending their time online, researching options before contacting suppliers. In fact, 57% of the buyer’s decision-making process is done before they ever reach out to a salesperson. That’s why it is crucial for businesses to sustain healthy, robust websites that educate visitors and convince them that when they are ready to speak with a professional, your company is the one to call.

Increase web visitors through business printing

So, which is more important: your tried and true print mail campaign that continuously brings in calls or maintaining a digital presence that increasingly leads traffic to your website? The truth is, all of our marketing content, traditional and digital, is working together to drive results. Everything is interconnected: the magazine article you published last month leads readers to a related blog post. Your TV commercial sends viewers to a product-specific landing page. Even your email signatures act as a way to capture Facebook followers.

Business printing to generate web leads

We’re all strapped for time, so let’s kill two birds with one stone: let’s use our reliable business printing tactics to drive website traffic from the masses.  Digital strategies and print marketing working together to achieve results rather than splitting the funds, time, and manpower in half to labor over two separate initiatives. Can it be this simple?

Click here to learn how to design your print media to ensure your contacts take action.

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Is Cloud Computing Right For Your Business?

Posted on June 16, 2016 by | 0 comments

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Here’s everything you should know before moving your business to the cloud.

Should I move my business to the cloud? Everything you should know before adopting cloud computing for your business.

Ah, the cloud. You’ve heard it touted as the biggest IT innovation since the app, streaming and virtual reality goggles combined. Yes, it’s full of potential. Yes, it has plenty of pitfalls. No, you are not late to the party.

Cloud technology is, in many respects, in its infancy. Small-to-medium-sized businesses like yours are just discovering how the cloud can boost efficiency and security. They’re also learning that local hardware still has value.

Would adopting cloud computing be right for your business? Let’s find out.

The Cloud 101

The cloud is an internet-based way of computing, sharing, storing and protecting data. Everything is done online, so the work hub no longer revolves around hard drives and in-house servers. Even if your IT infrastructure is 99% local, using Microsoft 365, One Drive, Google Docs or Dropbox means you’ve already partially moved your business to the cloud.

Office 365

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