Designing Your Business’ Print Media to Increase Visitors to Your Website
“Print is dead.” – We’ve all read this same article time and again for the last twenty years. Seemingly on a mission to prove the naysayers wrong, countless businesses’ print media has stood the test of time as an ever-important branch of their marketing tree. Product brochures and direct mail postcards alike continue to show fantastic results as we trek deeper into the digital era.
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However impressive the return, as 21st century marketers, we can’t just focus on print media… buyers are spending their time online, researching options before contacting suppliers. In fact, 57% of the buyer’s decision-making process is done before they ever reach out to a salesperson. That’s why it is crucial for businesses to sustain healthy, robust websites that educate visitors and convince them that when they are ready to speak with a professional, your company is the one to call.
So, which is more important: your tried and true print mail campaign that continuously brings in calls or maintaining a digital presence that increasingly leads traffic to your website? The truth is, all of our marketing content, traditional and digital, is working together to drive results. Everything is interconnected: the magazine article you published last month leads readers to a related blog post. Your TV commercial sends viewers to a product-specific landing page. Even your email signatures act as a way to capture Facebook followers.
We’re all strapped for time, so let’s kill two birds with one stone: let’s use our reliable business printing tactics to drive website traffic from the masses. Digital strategies and print marketing working together to achieve results rather than splitting the funds, time, and manpower in half to labor over two separate initiatives. Can it be this simple?