Shelly Holdaway is the Marketing Specialist for Advance and a guest blogger for the company.
Ever held up print traffic so you could run to the copier and load a sheet of letterhead, then race back to your desk and hope no one printed on it before you did? Or maybe you’ve dedicated one of your multifunctional paper trays to “just letterhead” but people still print on it by accident anyway.
What about the shelf life of your letterhead? Small changes to your location, website, or logo even, can be costly to update, especially when organizations usually pre-purchase large amounts of letterhead to offset the expense of commercial print setup.
If you do make changes, what happens to the old letterhead? Does it go straight to your fax machine and get flipped over until it’s used up printing incoming faxes or does it simply get handed out as scrap paper around the office?
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